ABOUT

CONTENTS

EDITORIAL

ARCHIVE

LAGNIAPPE

MAST

SUBMISSIONS

Three Poems
by Justin Marks

BEST PRACTICES

I

Using the right words is a critical component of writing.
Strategically selected words are always helpful.

Understand your audience.

Survey the landscape.

Use what other people tend to use.

II

Your own words and others are great sources of inspiration.

Write in a way that is relevant to both you and the people.

Sound natural.

III

Pay attention to who is using words that best describe you.

Avoid sacrificing your identity.

Message clarity is critical.

IV

Your writing is a giant net.
Catch as much as you can.

V

Adapt your existing content.
Produce more.

INSIDER SECRETS

Everyone has an inner voice and speaks the way they think.

Whether a person sees a couch, a sofa or both is influenced by what their mom called it.

People want what's familiar.
Reaching them means speaking their language, without translation.

In the main body, make certain you are reflected.

MARKET RESEARCH

By monitoring your perceptions, you can map your awareness. You can also track changes in identity while gaining better insight into your delusions, strengths and weaknesses.

But don't forget to protect your perceptions with surveillance. A patent-pending first party cookie offers easy to read and accurate reporting, and that, frankly, is something we all can use.

MARKET RESEARCH II

Drive yourself forward by thinking in reverse.

You have the greatest tool at our fingertips— access to how the world's population thinks about you. Through linguistic profiling, you can gather a 360 degree view of yourself.

What matters to us is what’s important to you. Data is nothing without insight. Insight is nothing without action. We are where they converge.